Legal

Terms of Service

These Terms of Service set out the legal terms and conditions that govern access to and use of Triggerize, a software-as-a-service platform provided by WorldEmp Holding B.V. By creating an account, accepting an order form, subscribing to a paid plan, accessing the platform or otherwise using Triggerize, you agree to be bound by these Terms.

Last updated: 11 September 2026

1. Contracting party and scope

Triggerize is the operating trade name and execution label under which WorldEmp Holding B.V., a private company with limited liability established in the Netherlands, provides, manages and operates the Triggerize Studio application. Triggerize is not a separate legal entity. In these Terms, “Triggerize”, “we”, “us” and “our” refer to WorldEmp Holding B.V. acting under the Triggerize trade name.

Triggerize Studio is the software application through which AI-assisted marketing functionality is made available to Users as part of the Service.

WorldEmp Holding B.V. owns and operates Triggerize Studio, including the related intellectual property, software, assets, governance framework and provider relationships. WorldEmp Holding B.V. is responsible for the associated operational, compliance and legal risk management, unless expressly agreed otherwise in writing.

These Terms apply to all access to and use of Triggerize, including use through a website, application, subscription, trial, pilot, order form, quotation, invoice or other written agreement, unless expressly stated otherwise in a document signed or otherwise accepted in writing by WorldEmp Holding B.V.

2. Contract documents and order of precedence

The contractual relationship between you and WorldEmp Holding B.V. may consist of these Terms together with one or more additional documents, including an order form, quotation, subscription page, invoice, data processing agreement, privacy policy, service-level agreement or support arrangement, where applicable.

If there is a conflict between these documents, the following order of precedence applies, unless the relevant document expressly states a different order: first, any document signed or otherwise expressly accepted in writing by WorldEmp Holding B.V.; second, the applicable order form, quotation or subscription page; third, the data processing agreement for matters relating to the processing of personal data; fourth, any applicable service-level agreement or support arrangement; and fifth, these Terms.

No purchase order, procurement terms or other customer terms apply to Triggerize unless expressly accepted in writing by WorldEmp Holding B.V.

3. Definitions

In these Terms, the following definitions apply:

  • “Account” means an account used to access Triggerize.
  • “AI Output” means content, analysis, recommendations, scores or other output generated or assisted by AI functionality in Triggerize.
  • “Customer Data” means data, content and information submitted to or processed through Triggerize by or on behalf of you or your Users.
  • “DPA” means the applicable data processing agreement, where required by data protection law.
  • “Order Form” means any order form, quotation, subscription page, invoice or written ordering document accepted by WorldEmp Holding B.V.
  • “Service” means the Triggerize SaaS platform and related functionality, documentation, interfaces, support and services.
  • “Subscription” means the paid or unpaid right to use Triggerize for a defined period, plan, scope or usage level.
  • “User” means any individual who accesses or uses Triggerize under your Account or on your behalf.

4. The Service

Triggerize is a software-as-a-service platform made available by WorldEmp Holding B.V. to support marketing-related workflows, including research, planning, content creation, analysis, optimisation, visibility monitoring and reporting. The scope and availability of the Service may differ by Subscription, Order Form, plan, configuration, integration, territory, user role or technical environment.

WorldEmp Holding B.V. may modify, improve, replace, suspend, limit or discontinue parts of the Service from time to time. Unless expressly agreed otherwise, we do not guarantee that any specific feature, integration, AI model, data source, workflow or output will remain available, unchanged or suitable for any particular purpose.

The Service supports customer workflows but does not replace your own professional judgement, review, approval processes, legal or regulatory assessment, marketing strategy or responsibility for decisions made using Triggerize.

5. Accounts and authority

To create or use an Account, you must provide accurate, current and complete information and keep it up to date. If you use Triggerize on behalf of an organisation, you represent that you have authority to accept these Terms, enter into any applicable Order Form and bind that organisation to the contractual relationship with WorldEmp Holding B.V.

You are responsible for:

  • all access to and use of Triggerize through your Account and by your Users, including their acts and omissions;
  • maintaining appropriate authorisations, user permissions, login security and internal access controls;
  • promptly disabling unauthorised or unnecessary access and notifying us of suspected unauthorised access, misuse or security incidents.

Where available, you must use reasonable security measures appropriate for your organisation, including multi-factor authentication, role-based access controls and periodic review of active Users.

We may suspend, restrict or require changes to an Account, User access or authentication method where reasonably necessary to protect Triggerize, Customer Data, other customers or the security and integrity of the Service.

6. Acceptable use

You must use Triggerize only in accordance with these Terms, the applicable Documentation, applicable laws and regulations, and any usage limits or restrictions communicated by WorldEmp Holding B.V. You are responsible for ensuring that your Users comply with this section.

You agree not to, and must ensure that your Users do not:

  • use the Service unlawfully, fraudulently, deceptively or in a way that infringes rights, privacy, confidentiality or intellectual property of others;
  • introduce malware or harmful code, bypass security or access controls, attempt unauthorised access, or disrupt, overload or impair the Service or third-party services;
  • reverse engineer, decompile, scrape, crawl, harvest, copy at scale or otherwise misuse the Service or its underlying software, models, interfaces or data;
  • use AI functionality to create, optimise or distribute unlawful, misleading, harmful, rights-infringing or deceptive content, including unlawful impersonation or concealed automated content where disclosure is legally required;
  • submit Customer Data, prompts or instructions without the necessary rights, authority or lawful basis;
  • resell, sublicense or provide third-party access to the Service unless expressly permitted in an Order Form or written agreement accepted by WorldEmp Holding B.V.

We may take reasonable measures to prevent, detect and address misuse, including rate limiting, blocking prompts or outputs, restricting functionality, requiring corrective action, suspending or terminating access, removing unlawful or infringing content and cooperating with competent authorities where required or reasonably necessary.

7. AI-generated content

Triggerize may use AI, machine-learning functionality and third-party AI models for content generation, analysis, recommendations, visibility scoring, optimisation suggestions and workflow automation.

AI Output is generated by automated systems and may be incomplete, inaccurate, outdated, biased, misleading, non-compliant, unsuitable for your purpose or similar to output generated for others.

Triggerize assists users but does not make autonomous publication, legal, commercial, compliance or strategic decisions. You remain solely responsible for reviewing, verifying, correcting, approving and deciding whether to use, rely on, publish or distribute AI Output.

Before using or publishing AI Output, you must apply appropriate human review, including verification of factual claims, legal or regulatory statements, intellectual property issues, advertising claims, confidentiality and other matters where accuracy, legality or suitability is important.

AI Output is provided “as is” and for assistance only. It does not constitute legal, financial, tax, accounting, compliance, professional, medical, regulatory or other specialist advice. You should obtain appropriate professional advice where a decision or publication may have legal, financial, regulatory, reputational or other material consequences.

8. Customer data & our role

As between you and WorldEmp Holding B.V., you retain all rights in Customer Data. You grant WorldEmp Holding B.V. and its authorised service providers a limited right to use Customer Data only as necessary to provide, maintain, secure, support, develop and improve the Service, perform contractual obligations, prevent misuse and comply with applicable law.

Where Customer Data contains personal data for which you determine the purposes and means of processing, you are the controller and WorldEmp Holding B.V. acts as processor on your behalf, with such processing governed by the DPA where required. WorldEmp Holding B.V. may also act as an independent controller for account administration, customer management, billing, security, fraud prevention, service administration, communications, legal compliance, recordkeeping and legal claims.

You are responsible for ensuring that Customer Data, prompts, instructions and other materials submitted to or processed through Triggerize are accurate, lawful and appropriate, and that you have all necessary rights, permissions, notices, consents, legal grounds and authority to process them through the Service.

We may use subprocessors, hosting providers, AI providers, analytics providers, payment providers, support providers and other third-party service providers to deliver, secure, support and improve Triggerize. Where required, subprocessors and international transfers are addressed in the DPA.

WorldEmp Holding B.V. will maintain appropriate technical and organisational measures designed to protect Customer Data. You acknowledge that no SaaS platform, AI system or internet transmission can be guaranteed to be completely secure or error-free, and you remain responsible for backups, access controls, retention practices and security measures within your own organisation and systems.

9. Fees, subscriptions & payment

Access to certain functionality of Triggerize may require a paid Subscription or other commercial arrangement accepted by WorldEmp Holding B.V. The applicable fees, billing period, payment method, plan, usage limits, number of Users, renewal terms and additional services are set out in the applicable Order Form or subscription process.

Paid plans may be invoiced by WorldEmp Holding B.V. or billed through a payment service provider designated by us, including Mollie. You authorise WorldEmp Holding B.V. and its payment service providers to charge applicable fees, including recurring charges where the Subscription renews automatically.

Unless expressly agreed otherwise:

  • fees are payable according to the applicable billing cycle and payment terms and are exclusive of VAT, sales taxes, duties, levies and similar charges unless stated otherwise;
  • you are responsible for taxes and charges associated with your purchase, except for taxes based on WorldEmp Holding B.V.’s net income;
  • Subscriptions may renew automatically where indicated, and you must maintain accurate billing information and a valid payment method;
  • fees are non-cancellable and non-refundable unless expressly agreed otherwise in writing or required by mandatory law;
  • usage beyond agreed limits may require an upgrade, additional fees, technical restriction, suspension or separate written agreement.

If an invoice or charge is disputed, you must notify us in writing within a reasonable period and provide sufficient detail. You must pay all undisputed amounts when due.

WorldEmp Holding B.V. may change prices, plans, billing models or included usage limits from time to time. Where a change affects an existing paid Subscription, we will provide reasonable notice before it takes effect. If you do not agree, your remedy is to cancel the affected Subscription before the change applies, unless the applicable Order Form provides otherwise.

We may suspend, restrict or downgrade access if amounts remain unpaid when due. Suspension, restriction or termination for non-payment does not relieve you from paying amounts already due, and we may charge statutory interest and reasonable collection costs where permitted by law.

10. Availability, support and service levels

WorldEmp Holding B.V. will use reasonable efforts to make Triggerize available and to provide the Service with reasonable skill and care. Availability, support, onboarding, implementation assistance, training, maintenance assistance and service-level commitments apply only to the extent expressly included in the applicable Subscription, Order Form, service-level agreement or other written arrangement accepted by WorldEmp Holding B.V.

The Service may be unavailable, interrupted, delayed, degraded or limited due to maintenance, updates, releases, migrations, technical issues, capacity constraints, security incidents, abuse-prevention measures, customer systems, integrations, third-party services, AI providers, hosting providers, internet connectivity, force majeure or other circumstances outside our reasonable control.

We may modify, update, enhance, replace, suspend, restrict or discontinue functionality, integrations, AI models, data providers, infrastructure, security controls, workflows and features where reasonably necessary for security, compliance, performance, interoperability, product development, legal, technical or commercial reasons.

Unless expressly agreed otherwise in writing, we do not guarantee uninterrupted or error-free availability, specific response or resolution times, uptime commitments, service credits, escalation procedures, maintenance windows, support channels, compatibility with all systems or correction of defects within a specific period.

Where planned maintenance or a material change is expected to materially affect core paid functionality, we will use reasonable efforts to provide notice through the Service, by email or by another appropriate method. No notice is required where urgent action is reasonably necessary for security, legal, operational, technical or abuse-prevention reasons.

11. Third-party services

Triggerize may rely on, connect to or incorporate third-party services, systems, APIs, data sources, AI models and infrastructure, including hosting, AI, search, analytics, payment, communication, authentication, customer systems and other external platforms.

Third-party services are not controlled by WorldEmp Holding B.V. and may be changed, restricted, suspended, discontinued, delayed, degraded or made unavailable by the relevant third party at any time. This may affect the availability, functionality, performance, accuracy, pricing, security, data flows or output of Triggerize.

WorldEmp Holding B.V. is not responsible for outages, interruptions, restrictions, errors, inaccuracies, delays, model changes, ranking or search-index changes, API limitations, policy changes, pricing changes, data loss or other issues caused by third-party services, except to the extent directly caused by WorldEmp Holding B.V. in breach of these Terms.

Where you connect your own third-party account, data source, integration or service to Triggerize, you are responsible for maintaining it, obtaining all required rights, permissions, licences, accounts, consents, API access and payment arrangements, complying with applicable third-party terms and ensuring that the connection may lawfully be used with Triggerize.

WorldEmp Holding B.V. may change, replace, remove or suspend integrations or third-party dependencies where reasonably necessary or where the relevant third-party service changes or ceases to be available. Where Customer Data is transmitted to or processed by third-party services, such processing may be subject to the DPA, applicable data protection law, the relevant third party’s terms and policies and your configuration choices.

12. Visibility scores, recommendations & results

Triggerize may provide visibility scores, SEO and GEO insights, ranking-related information, recommendations, forecasts, analytics, benchmarks and other decision-support information relating to marketing performance, search visibility, AI-generated answers, brand visibility and content optimisation.

These outputs may be influenced by Customer Data, user inputs, algorithms, AI models, search-engine behaviour, third-party platforms, external data sources, assumptions and technical configurations, which may be incomplete, delayed, inaccurate, unavailable, biased, experimental or changed without notice.

Visibility scores, recommendations, rankings, forecasts, analytics and other results are provided for informational and decision-support purposes only. They do not constitute professional advice or any guarantee of search ranking, AI visibility, inclusion in AI-generated answers, publication, traffic, leads, conversions, revenue, return on investment, accuracy, completeness, reliability or continued comparability over time.

You remain solely responsible for interpreting results and for all decisions, campaigns, publications, investments, website or content changes, marketing strategies and business outcomes based on information provided through Triggerize. You should independently verify material information before relying on it.

13. Intellectual property

Triggerize, the Service and all related software, databases, architecture, workflows, interfaces, designs, know-how, algorithms, models, prompts, templates, documentation, trade names, trademarks, logos and other technology or materials are owned by or licensed to WorldEmp Holding B.V. All rights not expressly granted are reserved by WorldEmp Holding B.V. and its licensors.

Subject to these Terms, the applicable Order Form and timely payment of all fees, WorldEmp Holding B.V. grants you a limited, non-exclusive, non-transferable, non-sublicensable and revocable right to access and use Triggerize during the Subscription term for your organisation’s internal business purposes only.

You may not copy, modify, distribute, sell, lease, sublicense, make available, reverse engineer, decompile, scrape, extract or otherwise misuse Triggerize or attempt to derive its source code, structure, algorithms, models, prompts or non-public functionality, except as expressly permitted by these Terms, an Order Form or mandatory law.

You retain the rights you have in Customer Data and content you submit to or create through Triggerize, subject to the limited rights granted to WorldEmp Holding B.V. under these Terms and the DPA. You are responsible for ensuring such data, prompts, content and instructions do not infringe third-party rights and may lawfully be used with the Service.

WorldEmp Holding B.V. may use feedback or suggestions relating to Triggerize without restriction, compensation or obligation to you, provided this does not transfer ownership of your Customer Data.

You may use Triggerize or WorldEmp Holding B.V. names, logos or branding only with our prior written consent. Nothing in these Terms grants rights in third-party services, content, data, open-source components, AI models, search-engine data or other third-party materials, which may be subject to separate terms or restrictions.

14. Warranties & disclaimers

WorldEmp Holding B.V. will provide the Service with reasonable skill and care. This is an obligation of effort only and does not create any guaranteed result, uptime, performance level, AI visibility, ranking, commercial outcome or fitness for a particular purpose.

Except as expressly stated in these Terms, an applicable Order Form or a service-level agreement accepted by WorldEmp Holding B.V., and to the maximum extent permitted by law, Triggerize and all related functionality, documentation, support, AI Output, recommendations, scores, analytics, integrations and third-party dependencies are provided “as is” and “as available”.

WorldEmp Holding B.V. does not warrant or guarantee uninterrupted availability, error-free or secure operation, correction of defects, continued availability of features or integrations, accuracy or suitability of AI Output, reliability of scores or recommendations, third-party service availability, legal compliance without your own review, or any marketing, financial, operational or commercial result.

All statutory, implied or other warranties, conditions and representations are excluded to the maximum extent permitted by applicable law, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, security, compatibility and uninterrupted use.

15. Limitation of liability

To the maximum extent permitted by applicable law, WorldEmp Holding B.V. and its directors, officers, employees, contractors, affiliates, licensors and service providers will not be liable for any indirect, incidental, special, punitive, exemplary or consequential damages, including loss of profits, revenue, data, goodwill, reputation, business opportunities, customers, contracts or commercial advantage, whether arising in contract, tort, negligence, strict liability or otherwise.

These exclusions and limitations apply to all losses arising out of or relating to Triggerize, including losses connected with AI Output, Customer Data, recommendations, visibility scores, marketing decisions, third-party services, integrations, downtime, security incidents, data loss, unauthorised access, unsupported use or reliance on information made available through the Service.

To the maximum extent permitted by applicable law, WorldEmp Holding B.V.’s aggregate liability arising out of or relating to Triggerize, these Terms, an Order Form or the Service is limited to the fees actually paid by you for the affected Service during the 12 months before the event giving rise to the claim. If no fees were paid, our aggregate liability is limited to EUR 100.

This cap applies in the aggregate to all claims and is not increased by multiple Users, incidents, Order Forms, Subscriptions or breaches.

Nothing in these Terms excludes or limits liability where this is prohibited by mandatory applicable law, including liability for intent, deliberate recklessness or other liability that cannot lawfully be excluded or limited. The limitations apply even if a remedy fails of its essential purpose or if WorldEmp Holding B.V. was advised of the possibility of damages.

16. Suspension & termination

You may stop using Triggerize at any time, but this does not automatically terminate a paid Subscription, Order Form or payment obligation unless cancellation or termination is permitted under the applicable Order Form, subscription process or these Terms.

Any cancellation, downgrade or account deletion request is subject to the applicable Subscription term, notice period, billing cycle, retention obligations and payment terms.

WorldEmp Holding B.V. may suspend, restrict, downgrade, disable or terminate access to all or part of Triggerize, with or without prior notice where reasonably necessary, if you or any User breach these Terms, an Order Form, the DPA, Documentation or applicable law, amounts remain unpaid, use creates legal, security, compliance, data protection, intellectual property, reputational, operational or technical risk, use is fraudulent, unlawful, abusive, harmful, misleading, rights-infringing or unauthorised, or continued provision is restricted by law, competent authority, sanctions, third-party terms, provider restrictions or the need to protect the Service, other customers or platform integrity.

Where reasonably possible, we will provide notice and an opportunity to remedy before termination, but we may act immediately where reasonably necessary. Suspension or restriction may continue until the issue is resolved to our reasonable satisfaction, and applicable fees and obligations continue unless mandatory law requires otherwise.

Upon termination or expiry, access ends immediately unless limited access is provided for export or transition. Termination does not affect amounts already due, accrued or committed.

Customer Data may remain available for export for a limited period, after which it may be deleted or anonymised in accordance with our retention policies, the DPA and applicable law, subject to legal, accounting, tax, security, compliance, audit, backup or dispute needs. Provisions intended to survive termination, including payment, data, IP, confidentiality, security, disclaimers, liability, governing law, disputes and enforcement, will continue to apply.

17. Governing law, changes and contact

These Terms, any Order Form and any related non-contractual obligations are governed by the laws of the Netherlands. Disputes will be submitted exclusively to the competent court in the Netherlands with jurisdiction over the registered office of WorldEmp Holding B.V., unless mandatory applicable law requires another court or forum.

Before formal proceedings, the parties will use reasonable efforts to resolve disputes through good-faith discussions, unless urgent interim, injunctive, protective or emergency relief is reasonably necessary to protect rights, data, payment claims, the Service or prevent unlawful or harmful use.

WorldEmp Holding B.V. may update these Terms from time to time to reflect changes to Triggerize, the Service, pricing, third-party services, AI models, security requirements, law, regulatory guidance or business operations. Material changes will be communicated through the Service, by email, through your Account, on our website or by another reasonable method, and will indicate when they take effect.

If a material change affects an active paid Subscription, we will use reasonable efforts to provide advance notice unless the change is required sooner for legal, security, operational, technical, abuse-prevention or third-party service reasons. Continued use after the effective date constitutes acceptance to the extent permitted by law; if you do not agree, your remedy is to stop using the Service and, where permitted, cancel the affected Subscription before the change applies.

Mandatory rights available to consumers, small businesses or other protected parties remain unaffected to the extent they cannot lawfully be excluded, restricted or waived. For questions about these Terms or Triggerize, contact info@triggerize.nl.